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As more and more businesses set up shop online, growth in the e-commerce sector continues to explode. According to Ecommerce Guide, experts predict that retail e-commerce sales will reach $4.13 trillion by the end of 2020. That is a sign of extraordinary expansion and high potential for online businesses.   To put it festively (as Halloween is tomorrow), it may feel spooky if your e-commerce hosting platform...

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As the weather gets chillier and the leaves turn brown, it can only mean one thing in the e-commerce town - Black Friday is upon us! In 2019, retail sales were at an all time high during the window of Black Friday shopping. Statistics show that online sales hit $7.4 billion, with mobile purchases contributing $2.9 billion on Black Friday alone. An additional $4.4 billion was...

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Today is my 3-month anniversary with Westmount Solutions and it's been amazing so far. To celebrate, I am reflecting on my first week and taking you behind the scenes of who we are as a company. First Week Takeaways: The relationships within the team at Westmount Solutions are incredibly supportive. Everyone ends their days by asking, “How can I help before I go?” It is important to...

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[caption id="attachment_3719" align="alignright" width="300"] Search Engine Optimization[/caption] Keyword Research Is Key For Effective SEO   The secret to drive relevant traffic to your website is: Keyword Selection. It is crucial to the success of paid searches, Pay Per Click (PPC) campaigns as well as Content Strategy.   One of the best ways to accomplish this is by using Paid Keyword Research Tools like Wordtracker ($59.95 /mo) or Keyword Discovery ($69.95 /mo). An alternative to...

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