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YourZooki
Published
2020
Category
UX
Design
Custom subscriptions
Design
Custom subscriptions
client
YourZooki
CASE STUDY
Site UX + Design Overhaul
+ Subscribe & Save
Who
YourZooki makes delicious, innovative health products and supplements including collagen, vitamin C and CBD oils.
Problem
YourZooki needed to redesign their website to showcase their products, create a seamless check-out process for customers and allow site visitors to browse the website in an easy and intuitive way.
Solution
We implemented a complete redesign of YourZooki’s website. From a fresh user experience (UX), to a subscribe & save model that allows customers to “try before they buy ” the goal was to give YourZooki’s customers the experience of a lifetime.
01. UX + Design Overhaul
Our goal was to make the YourZooki site as user friendly as possible. YourZooki utilized “Zeplin” to design and mockup the entire website. From there we carried out the entire implementation ensuring the site met expectations, and functioned as intended. This created an easy to use interface for their customers from the point they land on the website, right through to the checkout.
YourZooki also deploys a “Multibuy” program for one time purchases, which discounts specific products according to the volume a customer purchases. The more you buy, the more you essentially save.
02. Subscribe & Save + Subscriptions Add-on
Harnessing recurring revenue was a must so we implemented a subscribe-and-save program using Bold Subscriptions as the backbone. By default, one box is shipped every 4 weeks, with the ability for the customer to change the frequency of recurrence.
We also implemented a trial pack subscription, where customers can trial the selected product before it converts to a paid subscription order 7 days after the date of purchase. If the customer so chooses, they can cancel the subscription order prior to the end of the 7 day trial period.
This utilizes a convertible subscription within the Bold product and our Westmount Solutions Date Changer Add-on to adjust the next order product as well as effectively changing the order date of the following subscription.
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eCommerce Development
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