How to get your store ready for Christmas 2021
While regular people probably haven’t even started planning their holiday shopping, eCommerce store owners have either already begun planning or are thinking about how to get their stores ready. The Holiday season is a busy time for all retailers, but especially for eCommerce stores. The convenience of shopping online paired with the pandemic, means that shoppers will continue to buy their Christmas and holiday gifts using the power of the internet. Now is the time to start getting your store ready and we have some suggestions for you!
1. Add Christmas-themed designs to your store
You have about two months to get your store ready. You can take certain steps to ensure your site functions as it should while enticing shoppers with incredible deals and awesome products. Here are some things to think about:
Prepare for extra traffic flow
We’re all addicted to site speed and every second a page loads, the worse a site’s bounce rate gets. A two-second page speed decrease could boost your conversions by 66%! We offer speed audits that allow you to see how your site performs under pressure.
Have compelling offers
Black Friday and Cyber Monday are the few days of the year when you can have discounts you would never offer otherwise. 15% or 20% off simply isn’t going to cut it. Shoppers expect incredible deals, so be ready to offer them!
Review your inventory
Nothing breaks a customers’ trust like seeing an advertised product and seeing the ‘Out of stock’ message when they click on the product page. Stock up on your most popular products and review your inventory.
How is this year different?
The pandemic changed a lot of our lives this year, and this includes the upcoming Black Friday and Cyber Monday. With consumers still conscious of transmission, online shopping will outweigh in-store interactions once again this year, we predict. Black Friday used to be a trigger for people to go to the mall or into a store, but now it’s a trigger to scour the internet for the best deals.
While Black Friday and Cyber Monday used to be just one-day promotions, they are getting longer and longer. It’s not unusual for online stores to have a month-long promotion in November or sales that last several weeks.
Are you ready?
From deciding what kind of sales you’ll offer to updating the home-page hero image, there is a lot to do in preparation for Black Friday and Cyber Monday. Make a plan and be realistic about timelines. Now is the time to start contacting tech solutions providers (like us!) and seeing if they have the capacity to take on your project. Not sure where to start? We can help! From site speed audits to custom eCommerce solutions, we can get your store ready for Black Friday and Cyber Monday 2021.
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