Throughout the year we, as a society and as individuals, celebrate important dates, festivals and special commemorative days. It brings us closer together and is an essential part of the human experience. Holidays are also a lucrative and important time for eCommerce store owners, as spending on celebrations increases and savvy business owners capitalize on that.
How Can Store Owners Prepare?
From special promotions to sales, preparations for the year’s biggest eCommerce holidays should start months before the actual day arrives. That way, you have time to prepare your marketing, make sure you have enough product and ensure you can deliver orders on time.
Things you can do include a holiday themed home image, a banner announcing a holiday sale and discounts on all or certain products. The possibilities of how your store will promote a holiday are endless but they are only possible if you take the time to prepare.
On Which Holidays Do Consumers Spend Most?
- Winter Holidays
It’s no surprise that the winter holidays are a high-spending time of the year. According to the National Retail Federation, the average consumer spent roughly $1000 in 2020 on food, gifts, decorations.
- Back to College
Sending the kids off to college also means buying the necessary supplies. College students need everything from smaller items like pens and notebooks, to electronics, and to dormitory furniture. According to the NRF, average consumer spending was around $1000 per person in 2020 when shopping for back to college shopping.
- Back to School
Coming in at a close third, back to school is another major shopping event. Slightly less money is spent by consumers – $790, in fact. It seems school-age kids’ needs are slightly less than college aged ones!
- Black Friday
While not as lucrative as winter holiday spending, Black Friday and Cyber Monday are important holidays for eCommerce stores in their own right. According to the NRF, in 2020 “…the number of online Black Friday shoppers passed the 100 million mark, up 8 % over last year.”
- Mother’s Day (May 10)
Celebrating the mothers and mother figures in our lives is a special day. Gifts vary wildly from one mother to another, but the average consumer spent roughly $200.
- Valentine’s Day (Feb 14)
Romance is in the air during the month of February, and so is spending. The average consumer spent almost $200 in 2020 on Valentine’s day!
What Does This Mean for Store Owners?
There’s no reason your store can’t take advantage of increased consumer spending during the holidays. While the products you sell may not apply to every single holiday, you never know what consumers are looking for. But you do know that they’ll be looking. Knowing when consumers are likely to spend is valuable information and gives you time to prepare your store for an upcoming holiday.
Whether you need a full on marketing campaign for Christmas or a simple Mother’s Day discount promotion for your store, we can help! From our apps that increase functionality to branding and design, we can help you get ready for the holidays and help your store thrive!
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