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sales@westmountsolutions.com

Why You Need A Digital Presence AFTER your Crowdfunding is Complete    Kickstarter has given inventors, performers and entrepreneurs a platform to let the world know about their creations and secure funding from the general public. But what happens after funding is complete? While some creators may be content to sit back and let their project end once their product...

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eCommerce and NFTs

eCommerce and NFTs   It would be surprising if anyone in the digital (and regular!) world hasn’t heard of NFTs, or non-fungible tokens. But what are they exactly? And how are they intersecting with the world of eCommerce?   What are NFTs?   First, we should explain what “Non-fungible means. "Non-fungible" means the item cannot be exchanged for another item of the same value....

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With shoppers around the globe enjoying the fast delivery and product consistency of retail giants like Amazon, Alibaba, eBay and Walmart, how can smaller stores stay competitive?

How Can Smaller Brands Compete Against Giant Online Retailers?   With shoppers around the globe enjoying the fast delivery and product consistency of retail giants like Amazon, Alibaba, eBay and Walmart, how can smaller stores stay competitive? In 2020, Amazon took in almost 38% of US online sales (the next closest competitors were Walmart with 5.8% and eBay with 4.5%). The...

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What Are Customer Journey Touch Points?   From the moment a customer becomes aware of your brand to the final step of receiving their purchase, there are several stops, or touch points, where a shopper interacts with your store. Each step is important in propelling the customer towards purchasing. This should be a natural, intuitive journey that educates them about...

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Customer Journey Touch Points

What Are the 3 Types of Subscription Boxes?   Subscription boxes are popular and well-loved among shoppers because they allow an element of surprise while giving shoppers control and choice. Subscription business models can apply to most industries, with the most popular ones being makeup, food, clothes, coffee and even wine. This flexibility means that many eCommerce businesses can offer...

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